Memory is the retention of information over time for the purpose of influencing future action. If past events could not be remembered, it would be impossible for language, relationships, or personal identity to develop. Memory Health® is clinically proven to improve and support memory in both diseased and healthy brains. It does so with an all-natural, patented formula that has zero negative side effects; The formula consists of a combination of plant-based nutrients called carotenoids (Lutein, Zeaxanthin and Meso-Zeaxanthin), omega-3s DHA and EPA, and Natural Vitamin E. This unique combination of ingredients has powerful antioxidant and anti-inflammatory properties to support brain health and improve memory. In fact, studies show that individuals with high concentrations of carotenoids and omega-3s in their brain demonstrate much better cognitive functions, and that patients with Alzheimer's disease are actually deficient in these nutrients. Further studies show that the carotenoids (Lutein and Zeaxanthin) and omega-3 DHA in Memory Health® enhance memory in individuals deficient in these nutrients. In fact, subjects in clinical trials given a DHA Lutein combination demonstrated statistically significant improvements in a Shopping List Memory Test and MIR ("Memory-in-Reality") Apartment Test.*